Identity Design for a Clothing Startup
Sarfora is a young indigenous African clothing firm in Ghana providing unique designs for both genders. Kava provided branding, logo design and graphic design services for its marketing collateral.
Sarfora engaged Kava’s branding expertise to create a strong and impact logo that best reflect her image as an African clothing line. After understanding the client objective for the branding exercise, we embarked on research and came up with initial sketches of the logo design direction we wanted to take.
We narrowed it down to 3 main concepts and produced digital versions for presentation to the client. The feedback from the client allowed a further iteration on the chosen and the final concept. The key to the success of this branding exercise was due to the partnership between the client and Kava.