Kava is Proud to Announce it's New Website Design Launch
It’s been almost a year since work started on Kava’s website redesign and after hours, days, weeks, and months of hard work, we’re more than glad to announce the launch of Kava’s new website design. In this article, I’ll give an overview of why we needed that and maybe later in a detailed post write on the behind the scenes of our website redesign. Why the redesign?
Outdated Design and Technologies
Years have slipped by since we first launched our website and certainly it has had it share of aging with the advancement of technology in the web and digital design landscape. The old website used old ways of rendering web fonts and therefore had some accessibility issues on mobile devices. It also made use of image sprites and image icons which needed to be replaced with newer technologies.
Simply put the old website although it didn’t rely on table elements for layout but div elements it was not made to cater for the needs of different mobile device users at the time. Besides the need of making it responsive, we really needed to upgrade it to a responsive website because that’s the technological trend and we didn’t want to get rank low in search engine results on mobile devices as Google’s April 21st 2015 announcement suggest.
Over the years we have added to our arsenal skills and professional training that has enabled us to expand our digital service base to include services from the four broad disciplines of strategy, creative design, technology and digital marketing. And this was not duly reflected on our old website and as such we needed a redesign.
The old website had some usability issues with the text and typography. Some sections had its text legible, smooth and pleasant to read on mobile devices and the ease at which one read text on those sections needed to be improved. The layout of some sections needed to be improved to give ease of navigation, quick access to information, and overall improve user experience.
We had revisited our brand to refresh its identity and improve its presence online and as such the website redesign was an efficient way to bring that refreshed brand online to strengthen and deepen our digital footprint.
The CMS we used was increasingly becoming more difficult to keep pace with our growth. We needed an efficient way to add portfolio items, testimonials, posts, etc. Updating the old website was laborious and we needed a more efficient way of doing so that didn’t require a lot of interruptions in our workflow.
The improvement the new site introduced
- Responsive Website Design
- Beautiful and functional Web Design
- Improved Nagivation
- Improved site performance on both mobile and desktop devices
- Improved SEO
- Improved Content
- New Content Management System (WordPress) to handle every aspect of website updates
In conclusion addressing the issues raised above helped us to improve the overall user interface and user experience and hence likely to impact our conversion rate and reduce bounce rate. If you’re considering redesigning your website the above reasons could be applicable to you and we would be glad to assist you. Do not hesitate to contact us or call us on +23324167632 to discuss your project.